RD Station

Branding, UI, UX, Frontend Dev, Optimization, Project Management

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Since 2016 I have been working as a marketing designer for RD Station - brazilian biggest Digital Marketing SAAS Platform, offered by Resultados Digitais, the company I have been working on.

My job started with the mission to develop a new brand identity to RD Station, then build and mantain it’s website, working closely with the Product Marketing team, researching, planning, prototyping and implementing new pages, sections and optimizations.

All of the website pages have been through several changes in the past few years, both for strategical or tactical reasons. The product pricing page, the most complex within the website, have been refactured by myself four times in the past 4 years. It is always a complex UX and UI challenge that involves a deep dive into the company business, marketing strategy, user needs and behavior - a tough but amazing journey with which I always learn a lot.

You can see some of the prototyping, researching and testing work I have done in this process in the pictures below.

Everything I created for RD Station branched into a countless number of campaigns, landing pages, ads, graphics, animations, business fair booths, product interface patterns, and it goes on. These deliverables have been often made by other designers, both within and outside my team. You can see some of them below.

some milestones I am proud of

What I wrote above is just the tip of the iceberg regarding all of the work I have been doing in RD Station's website in the past few years. Want to talk more about it?

Drop me a message!

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rd summit 2018

rd summit 2018